Waterloo Convention Center

4.3(312 reviews on Google)

Exhibition Center listing in Waterloo, IA

About Waterloo Convention Center

Waterloo Convention Center at Sullivan Brothers Plaza stands in downtown Waterloo, Iowa, and has been through a multi-million-dollar renovation and expansion. It opened as the Conway Civic Center in the 1970s. The space combines an expansive lobby with lounge areas, a ballroom that divides into four spaces, a conference room and an exhibit hall, with over 40,000 square feet of available space across the exhibition hall, lobby, nine meeting rooms and one conference room. Airwalls separate the meeting rooms and ballrooms so they can combine, and layouts suit groups from 10 to 2,000. Exhibitors get drive-in access off Commercial Street near Park Avenue, with a truck height loading dock, and diagrams of the rooms are posted. The plaza honors the Sullivan Brothers and is a stop on the Waterloo Veterans Way. Rated 4.3 from 312 Google reviews, 181 of them five stars.

What reviewers mention: cleanliness (15), remodeling (11), walk (4), state pool tournament (3), atmosphere (3), darts (2), shooting pool (2), food court (2), lighting (2), updates (2)

Venue facts

Max capacity2,000 people

Services and details

  • Hosts trade shows and conventions

    Yes
  • Loading docks / drive-in access

    Yes
  • Outdoor event space

    Yes
  • Floor plans available

    Yes

No information yet on connected hotel, hotels within walking distance, on-site parking, public transit access, exclusive in-house catering, public event calendar, wi-Fi. The website did not say; call and ask.

Contact

Listing compiled from public sources on 2026-10-08. Report a correction or request removal. Back to exhibition centers in Iowa.