How to choose a trade show venue
Knowing how to choose a trade show venue starts with your exhibitors and visitors, not with the building's brochure. Fix the market and the dates first: where your exhibitors are based, where their buyers travel from, and which weeks the show has to hold. Of the 488 trade show venues in our directory, 293 publish an event calendar, which shows the weeks already taken and any competing show on nearby dates.
Size the floor by the right number. Total building area is not exhibit space, and the figure that limits your floor plan is the largest contiguous hall. Huntington Place in Detroit states 723,000 square feet of exhibit space and 623,000 square feet of contiguous exhibit space. Most venues that publish these figures are far smaller: among the 148 that state exhibit space, the median is 80,000 square feet, and among the 173 that state a largest hall, it is 40,000.
Count the rooms around the floor. Breakouts, a general session and the main meal all need space on show days. Among the 166 venues that state a meeting room count, the median is 17. Among the 121 that publish a ballroom size, the median is 22,300 square feet.
Ask how freight gets in. Move-in and move-out depend on loading docks, drive-in doors and a marshalling yard, and they set the labor hours exhibitors pay for. 157 of our 488 venues state that they have dock or drive-in access. Others may have it without saying so, so ask.
Put people near beds and transport. In our directory, 102 venues have a connected hotel, and 87 state that hotels are within walking distance. 43 name a rail, bus or streetcar line, 336 state on-site parking, and 74 give their distance from an airport. Ask the local visitors bureau how many rooms sit within a short walk and how many the hotels will commit to your block.
Read the supplier rules before you sign. Of our 488 venues, 82 state that one caterer is exclusive or in-house, and 23 state that catering is not exclusive. Ask which other services the venue keeps exclusive, whether show labor works under union jurisdiction rules, and what exhibitors may set up themselves. Get the answers into the license agreement.
Check the paperwork and the owner. 284 venues publish floor plans or facility specifications. Use them to check ceiling heights, floor loads and column spacing before the site visit. Then find out who runs the building, whether a city, an authority or a management company, because the operator writes the contract and picks the exclusive suppliers. 64 of our venues name their operator.
Every figure here is a count from our listings or a median among the venues that state it, not a claim about every building in the country. A venue that doesn't mention something may still offer it.
Read the full guide on how to choose a trade show venue.